business

Mac-Corry Room D411 (Sociology Lounge)
12:00 - 1:00 pm

The Myth of the Moustachioed Marketer? Marketers’ experiences of surveillance
Alex Mitchell, PhD candidate, School of Business, Queen's University

This presentation explores the surveillance aspects of contemporary marketing practices through a discussion of the experiences of marketers. Recent empirical findings suggest marketers feel overwhelmed and unprepared to effectively understand and respond to the... Read more about @title...

Jay Handelman, Associate Professor and Associate Dean of Research, School of Business, Queen's University

The Multi-Directionality of Surveillance in the Consumer Space

Mac-Corry Hall, Room D411 (Sociology Lounge)

12:30 - 2:00 pm

Consistent with traditional concerns about surveillance, a current trend in Retailing is the analytics of “Big Data” as companies analyze mountains of consumer data in order to track and anticipate the consumer’s... Read more about @title...