Jay Handelman, Associate Professor and Associate Dean of Research, School of Business, Queen's University
Consistent with traditional concerns about surveillance, a current trend in Retailing is the analytics of “Big Data” as companies analyze mountains of consumer data in order to track and anticipate the consumer’s every move. However, consumer research reveals at least three other domains of consumer behaviour that speaks to the multi-directionality of surveillance. “Micro-Emancipation”, “Reverse Panopticon”, and “Democratized Consumer Activism” represent different domains of consumer research which present complexities to our understanding of surveillance.
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The Surveillance Studies Centre
c/o David Murakami Wood
Department of Criminology
University of Ottawa
Canada