Amelia Cheston, MA Candidate, Department of Sociology, Queen's University
The Price of Loyalty: risks and rewards of personal information handling
Mac-Corry Hall, Room D411 (Sociology Lounge)
12:30 - 2:00 pm
Consumer surveillance, seen in the social sorting capabilities of loyalty marketing, is gendered. Men and women are targeted in different ways by different marketing schemes, depending on the calculated value of their digital profiles.... Read more about @title...