Alex Mitchell

2020- Alex Mitchell is a PhD student in Marketing at the Queen's School of Business, under the supervision of Dr. Jay Handelman. Alex's interests and research focus on the impact of consumption and marketing practices to relationships between consumers, marketers, institutions, and society. In particular, Alex is interested in the cultural implications of contemporary marketing practices with respect to the collection and analysis of consumer data, as well as consumer surveillance of marketers and other consumers facilitated by mobile technologies and social media.

In the past Alex has explored marketing strategy in enterprises seeking to balance social and commercial interests (social enterprises), as well as how the rhetoric and practices embedded in marketing strategies serve to mask underlying firm-privileging power dynamics. Alex received a Bachelor's degree in History and Psychology from Carleton University, and a Master's degree in Management from the Telfer School of Management, University of Ottawa.